in collaboration with Mattia Gobbo, Libby Landenberg and PepsiCo
Goalbowl is a healthy breakfast mix, mass-personalised to support every customer’s own wellbeing goals, building a lasting relationship through a convenient subscription service.
Problem space & research
The healthy, convenient & personal breakfast that is good for you.
Validating the proposition
To validate the user hypothesis (is there a need?), value hypothesis (does the offer solve the need?) and business hypothesis (are customers willing to pay?), a quick experiment was launched. Over 4 days, paid ads targeted health conscious 18–45 year olds in the UK.
MVP landing page runthrough
This drove traffic to an MVP landing page with a simulated order funnel. In addition to insights on the acceptance of the value proposition, this provided a real initial dataset of goals and choice of subscription frequencies of around 80 potential customers.