Strategic Experience Design

push conference


push conference

Shaping design at the front line since 2012

personal venture, co-founder, CEO and Head of Curation


As an entrepreneur, community builder and thought leader I have founded and established push conference, the largest event for UX professionals in the DACH region, in addition to my full-time practice.

The annual event brings together digital professionals that design compelling interactive experiences in the shape of products, apps, websites and installations, inspired by user needs and enabled by creative use of technology and critical thinking.


push conference is a 2-day UX and interaction design event with 600 attendees and 18 speakers annually in Munich, founded in 2012. 


7 editions | 100+ speakers | 3700+ attendees

—since 2012


The lineup has featured speakers from IDEO, Mozilla, BMW, Google, Bosch, The Guardian, Vimeo, MESO, Art+Com as well as outstanding independent designers and thinkers from around the world.


  • established the largest design event for UX professionals in the DACH region

  • scaled to a profitable event with 600+ guests annually

  • sold out 5x in a row

  • set up partnerships with Adobe, frog, StackOverflow, Mailchimp, Mozilla, Bosch and more


  • managing a team of 6 permanent contributors and defining the framework and policies for a total of 30 team members and volunteers for the event

  • coordination of the curators board, definition of trend topics, content strategy and conference program as Head of Curation

  • service design including e.g. check-in management, guest experience, speaker experience, exhibition

  • event production

  • marketing and community outreach

  • ongoing brand development including the visual identity for digital and analog platforms, online presence, communication

  • ongoing development of business plan & sales strategy

I am a co-founder, sole owner and enjoy directing the companies’ development as CEO and Head of Curation ever since the very beginnings.